Tuesday, October 6th, 2009 at
8:29 am
A great message here from a guy who calls himself the AdWords Mad Scientist. He says gone are the days when Google Adwords advertisers could ignore quality score SEO, “keyword density”, separate pages for different keywords, and all that ….. “The days of not having to worry about such things are over!
After a while of letting advertisers get away with having “whatever” on their sites, Google is now taking into account the “quality” of landing pages. And those that don’t live up to standards are getting slapped hard!
So that’s the “one thing” I want to impart to you today: if you want to succeed in Adwords, in the long run, you’ll have to keep “quality” up. It’s not just about CTR anymore (though high CTRs are still pivotal).
If you ignore the idea of quality, you’ll get slapped time and time again by Google.
Now for the good news: Overall it’s still very much the same game.Google has just added another dimension to the “space” we’re working with.
If you can get some easy tips (and some tricks), you’ll be able to keep Google happy, and in turn completely outgun your competitors. And if you’re lucky enough to NOT have competition right now, you still need these tips to keep your costs low and maximize profits.
The game now belongs to those savvy enough and shrewd enough to play it well.
Respectfully,
Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ
NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.
Monday, August 17th, 2009 at
7:21 am
If you want to know how to design state-of-the-art websites, check out this site…
http://v2.affiliateclassroom.com/blog/
Start from the bottom of the blog and watch the videos in order (from the bottom up). This guy really knows his stuff. He talks about an opt-in site (like our landing pages), a blog site and a review site. Plus his team has a very effective way of teaching – using case studies and before and afters.
I downloaded the pdf notes to go with these videos. Again very informative …… here are some main points. The opt-in box.
All you really need to collect from your visitors are their name and email address. Get rid of the excess information and just focus on the specifics. The eye naturally scrolls from left to right, so the opt-in should be moved to the right side of that page. If you’ve got to scroll to view your entire page, remember to add another opt-in box towards the bottom of the page.
That’s in addition to the one above the right hand navigation.
Where’s the Headline? Always add a headline to your site and call it out with bright colors and images!
And Big Type size. Emphasis on FREE!
You always want to emphasize the word “FREE” on your site.
If you are giving your visitors something for free… make sure to call that out!
Use all capitals letters, bright colors, and flames if you must – but you definitely want to call attention to the “free” items you’re giving away. http://v2.affiliateclassroom.com/blog/
Respectfully,
Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ
NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.
Friday, July 31st, 2009 at
12:43 pm
This is gold from Glenn Livingston. In this interview Glenn is talking to one of his managers, a very bright young fellow.
Subject: FREE MP3: the content network curse
I think you’re going to kiss me for this short paradigm changing Adwords MP3 (spread it around please)
FREE MP3: The Adwords Content Network Curse http://www.ContentNetworkCurse.com
Among other things, when you here this 25 minute interview with Jered Klima (one of our high level managers who manages more spend on the content network than anyone I know), you’ll see:
- Why you should probably NEVER SPLIT TEST 2 different
content network ads
- Why you should never NEVER turn a good content network campaign
off, even for an hour
Seriously, the content network is a whole different animal and there are some very significant insights Jered’s been sitting on which you won’t hear anywhere else. (He starts with some basics, but it quickly gets VERY interesting)
FREE MP3: The Adwords Content Network Curse http://www.ContentNetworkCurse.com
Respectfully,
Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ
NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.
Friday, July 31st, 2009 at
12:39 pm
More Gold from Glenn Livingston for advanced marketers.
Watch the 6 minute video below to see the EASIEST way to get a handle on content network themes and instantly develop your adgroups with almost no effort!
*FREE ADWORDS VIDEO: Content Network AdGroup Theming Technique:
http://clicks.aweber.com/y/ct/?l=55rRu&m=1e9DbnUKBN3_Sv&b=Jdt6mvQxaipw2xjbkYvYHA
The AdWords Content Network is often cited as both the largest advertising opportunity in the world AND the least understood. The reason it’s so difficult for most advertisers to make profitable is because targeting is done by THEMES, not individual keywords.
Respectfully,
Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ
NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.
Tuesday, May 26th, 2009 at
3:30 am
Message from Aaron Parkinson
Negative Comments About CarbonCopyPRO
Dear PRO members,
As our company continues to grow you will notice some things start to happen. One of these things is people posting negative comments about us. To my knowledge, none of them have been from customers which is amazing. The people who do post them are either looking to leverage our traffic to sell something else or just looking for attention.
We know that many of you are passionate and want to respond and protect our reputation and we sincerely thank you for that. The problem, however, is that the more you engage these people the higher these conversations and websites move up the organic Google rankings.
Please understand that responding to negative publicity is actually very counter-productive. You are better off to ignore it and focus on your business.
(This also includes comments about other members or employees)
“The brighter your light shines, the more moths you attract.”
Sincerely,
Aaron Parkinson
President
CarbonCopyPRO
244 East 3rd St, New York, NY Ste #20950 10009
Respectfully,
Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ
NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.
Tuesday, May 26th, 2009 at
3:18 am
On 01/04/2009, at 7:24 AM, Stephanie wrote:
Do you use anything to track your links and sites? Also, if you don’t mind me asking – what’s your Adwords budget right now? I’m getting ready to dive into AdWords and trying to get a sense for what to budget. I’ve heard between $3k and $5k.
thanks,
Stephanie
Ian Shilton Replied:
Hi Stephanie,
Lovely to hear from you. Please see my replies to your queries…
What’s your Adwords budget right now?
I spend about $5k a month. Some people (big hitters) spend tens of thousands. Yet, my sponsor spends $3k a month and brings in about $30k- $40k. Others just do video, articles and free SEO stuff so their budgets are next to nothing. But generally Google is what people swear by.
Do you use anything to track your links and sites?
Yes all our leads are tracked back to the source — the ad, adgroup and even the keyword if you want. I also use Google analytics. Plus in the CCPro back office you can see specific stats on how many people landed on each and any of your landing pages.
best wishes,
Ian Shilton
Respectfully,
Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ
NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.
