Google Adwords and Search Engine Optimisation

Tuesday, October 6th, 2009 at 8:29 am  
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A great message here from a guy who calls himself the AdWords Mad Scientist. He says gone are the days when Google Adwords advertisers could ignore quality score SEO, “keyword density”, separate pages for different keywords, and all that ….. “The days of not having to worry about such things are over!

After a while of letting advertisers get away with having “whatever” on their sites, Google is now taking into account the “quality” of landing pages. And those that don’t live up to standards are getting slapped hard!

So that’s the “one thing” I want to impart to you today: if you want to succeed in Adwords, in the long run, you’ll have to keep “quality” up. It’s not just about CTR anymore (though high CTRs are still pivotal).

If you ignore the idea of quality, you’ll get slapped time and time again by Google.

Now for the good news: Overall it’s still very much the same game.Google has just added another dimension to the “space” we’re working with.

If you can get some easy tips (and some tricks), you’ll be able to keep Google happy, and in turn completely outgun your competitors. And if you’re lucky enough to NOT have competition right now, you still need these tips to keep your costs low and maximize profits.

The game now belongs to those savvy enough and shrewd enough to play it well.

Respectfully,

Google Adwords and Search Engine Optimisation

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

Google Adwords and Search Engine Optimisation

Click here … to see Jay’s inspiring message.

Adwords "Slap" avoidance tips from David, the Marketing Jedi

Sunday, August 23rd, 2009 at 10:36 pm  
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Here’s some definitive tips for CCPro Googlers from David Schwind.

David is an Adwords guru and a CCPro top earner and (self proclaimed) marketing “Jedi” (ha ha, Marketing “Jedi”, that’s funny). In a nutshell David is advising us to get our WordPress sites up and running and have your landing pages on it. So it looks and feels LESS like a “mass-produced affiliate” site and MORE like an “organically grown” website.

(REMINDER: This is good advice for everyone, but only particularly applies to people who want to do, or are doing, Google Adwords Advertising).

—————- David says —————

People have been getting SLAPPED by Google like no other… so, I wanted to give you some simple quality score guidelines to abide by if you’ve been slapped: (if you haven’t been slapped, then I don’t recommend making any changes till necessary, as you don’t want to potentially disrupt any traffic you are currently receiving from the Google villians Adwords "Slap" avoidance tips from David, the Marketing Jedi

Here they are:

  1. Do NOT have any outbound affiliate links on your landing page. Examp: links to ‘magnetic sponsoring’, ‘carbon copy pro’, etc…
  2. Have a “site-map” on your website/blog. If you don’t know what a sitemap is, you can google it. (most blogs naturally have sitemaps)
  3. Have “legal” pages on your website/blog. Examp: “terms of use”, “disclaimer”, “privacy policy”, etc.. “Contact us” is also a great one.
  4. Have 3-10 “content” pages linked to FROM your landing page. Things you can put on these pages: testimonials, pictures, articles, videos, contact page, etc…
  5. *Your “domain re-direct” in your “autoresponder opt-in code” What I mean: If your landing page is “www.BillyBob.com”, then the next page your opt-in form re-directs to – should be something like “www.BillyBob.com/thankyou” -In otherwords.. the landing page and the re-direct page are hosted on the SAME domain.

*Also, BLOGS are working great right now with Google because the code is written much cleaner than average html websites.

(NOTE:) Do NOT set up “one-page only” blogs! Google will shut it down (eventually) In other words, have other CONTENT pages linked to within the blog from the landing page. ————————

Respectfully,

Adwords "Slap" avoidance tips from David, the Marketing Jedi

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

Adwords "Slap" avoidance tips from David, the Marketing Jedi

Click here … to see Jay’s inspiring message.

How to Boost your Relevance in Adwords

Wednesday, July 15th, 2009 at 5:40 am  
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Google rewards you for having a URL that closely matches your keyword. This will give you a higher quality score and the keyword will be in bold font in the ad. So, you can drop the www and add a sub domain in your display url.

For example, if my keyword was Amway, my display url might be www.IanShiltonProMarketing.com/Amway

This allows me to pop in “Amway” one more time for relevance and to please the Gods of Google.

Let’s say your keyword phrase was “mortgage classes” in a campaign called “Real Estate” Your destination URL could be…

http://www.IanShiltonProMarketing.com/?site=MortgagePro&t=RealEstate-mortgageclasses

and the display URL could be…

Mortgage.IanShiltonMarketing.com

or

IanShiltonMarketing.com/Mortgage (it depends if you have enough characters to fit this in [35max] … that’s one reason to leave the www off)

Don’t forget to capitalize letters in your display URL to make it more readable. According to studies, when people scan the ads, the headline is the first thing they look at, the URL is the second and the body of the ad the last. Most people forget to make the URL look good.

So my disply url would read like this… IanShiltonMarketing.com

Not like this… www.IanShiltonProMarketing.com

See how the first one is easier to read because the capital letters differentiate and highlight each individual word. Placing the keyword into the various parts of the ad can be a very laborious task. The first way is to use Google’s Dynamic Keyword Insertion (DKI) options. The word on the street, however, is that Google will penalize you for using this. Too many people have written generic ads and used huge keyword lists to spam adwords.

So the solution is to use a tool to merge your keywords with your ads and build your campaign. I use Excel, in combination with Adwords Editor.

CCPro member Dave Perry suggests a free tool… oooff.com/scripts/adwordsCampaignBuilder/demo/ (you would need to use this in conjunction with Google Adwords Editor).

Dave suggests the best commercial tool out there is Speed PPC www.speedppc.com It is expensive, I don’t own it but all the reviews are excellent.

Respectfully,

How to Boost your Relevance in Adwords

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

How to Boost your Relevance in Adwords

Click here … to see Jay’s inspiring message.