When search engines attack…

Monday, December 28th, 2009 at 11:25 am  
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I want to share with you today, a story that is all about love, hatred and betrayal. It is an inspiring and gripping tale that will leave you wondering what the next chapter will bring. You can rest assured that there will be no end to this saga.

At it’s core, this is a classic story line. You know it very well, I’m sure. It is the quintessetional “boy meets search engine” tale. For those of you who are unaware, it goes something like this: Boy meets search engine, boy becomes besotted by the power and unparalled reach of the search engine, search engine kicks boy to the curb (for no apparent reason), boy’s account is suspended and his once thriving business is shut down overnight.

What I have just described, is the most recent round of ‘slaps’ for Adwords advertisers. For the purposes of this story, we’ll refer to the boy as “Cam” and the search engine as “Google” (this is actually based on a true story When search engines attack... .

From the very start, we could see the unbelievable power of Pay Per Click (PPC) advertising to drive traffic to our landing pages. It is fast, targetted and when done well, yields an extremely high ROI. We knew that the top earners rely almost exclusively on PPC to generate the number of leads necessary to build a profitable business in this industry. So from day one, Cam immersed himself in learning PPC. After a couple of months of full throttle study, he unleashed our campaign, and within four months, we had been recognized with a master marketing award by CCPro. It was a giddy ride. Cam loved the science and precision of PPC. We could see immediately which of our campaigns were working, and which weren’t. Our campaigns delivered us highly qualified leads within hours of turning them on, almost more than we could handle in fact.

But then the rules of engagement changed. Google, partly at the behest of the FTC (Federal Trade Commission) went on the rampage in the home based business industry. Any Adwords campaigns that drove traffic to landing pages which were replicated, or obvious “biz opp” pages, were shut down. Use of trademarked company names in Adwords campaigns, such as Liberty League International, Lifepath or Global Resorts Network, also led to the shut down of the campaign.

Now, in some cases, accounts were ‘slapped’, and advertisers received a warning. In other cases, accounts were suspended (definitely more serious). Worse, some advertisers were advised in writing, that Google would not accept any advertising from them ever again.

Obviously, this is pretty devastating, but when we consider what has happened in the context of why it has happened, it is actually not as grim as you might imagine.

Having spent a lot of time listening to people such as Perry Marshall, Dr Glenn Livingston, Frank Kern and Cherie Yvette (as well as gleaning information from Google itself), it has become apparent that a couple of forces are at work here. Firstly, the FTC is cracking down on the home based business industry in a big way.

It would seem that there is a strong move to clean up the “get rich quick” marketers who extract a lot of money from people who are chasing a dream, and are generally not well suited to work this type of business (these same marketers give this industry a very bad name). This is a very good thing. For those of us conducting our businesses online with integrity and professionalism, this will narrow the pack considerably. It will also protect consumers to a greater degree than ever before.

Google enjoys market share online (a staggering 83.5% amongst a field of thousands of search engines), and the reason why, is because it consistently delivers value to searchers in the form of relevant, current and unique information on each and every search. So you can understand why Google might be inclined to crack down on replicated websites.

This is where a solid understanding of marketing principles is going to be absolutely critical to your success online. You will need to know how to research what your niche is searching for, and how to deliver that information to them in a professional manner. And the principles that underpin the way the search engines function are not likely to change in dramatically in any way, other than to continue to tighten up to protect searchers/consumers when they are online looking for products, services, businesses and information.

You have now joined the ‘Information Marketing’ industry. You will need to learn how to research and present high quality relevant information online, and in doing so, position yourself as a person of value and a leader.

So, in the final wash up, the ending is not necessarily the disaster it first appeared to be. Increase your value to the world, present your business in an honest and professional way, and stay abreast of search engine requirements (by tapping into as much training in the CCPro back office as you can), and you should be well positioned to enjoy a happy ending.

Make today a great one.

Cheers,

Respectfully,

When search engines attack...

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

When search engines attack...

Click here … to see Jay’s inspiring message.

Landing Page versus Branding Page. This is sooo important.

Monday, December 28th, 2009 at 11:23 am  
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This week the guys at mystoryhub let us know about a new service that is detailed here … http://myccmarketing.com/services/mystoryhub.php

A quick word of advice/clarification … I think (pls correct me if I’m wrong as I wasn’t on the call), I think this is a service offering to set up a hub site. Now this is fine, if you want someone to set up a good looking personally branded website.

But (and this is a big “but”) if you’re after a Google Adwords-friendly landing page to beat Google slaps, I don’t know if this is the answer. You’ll have to clarify it with the guys at MyStory Hub.

My big concern, when I checked out the http://myccmarketing.com/services/mystoryhub.php

offer is that it didn’t mention that they can or will design any “landing pages” for us.

Now, here, everyone needs to understand there is a huge difference between a landing page (squeeze page, capture page, opt-in page) and a “branded personal website or blog”.

The examples at http://myccmarketing.com/services/mystoryhub.php are “branded personal websites/blogs”. Tanya and my branded personal website is http://cameronandtanya.com. On the other hand, an example of one of our Landing pages is http://IanShiltonMarketing.com. Huge difference in form and function.

A landing page is set up with the sole purpose of capturing a lead’s name and email address (and possibly phone number). You can have dozens of these doing their job all over the internet.

A branding page (personal website) on the other hand serves a totally different purpose (in terms of our sales process). This is where people go — after they have become a lead. You direct them there, once you have established contact with them to get to …

* know you

* like you

* build rapport with you

* and trust you.

It’s like inviting people to your Home, after you made initial contact with them in a business sense (after they’ve been to your landing page).

So, your prospects will generally (99% of the time) become a lead from your landing page, not from your branded website/mystory hub/Wordpress blog.

It can be confusing. But it is dangerous (if that’s the right word) to imagine that you can have a personal branding page that ALSO functions as a landing page (lead capture page). The two have to be considered as serving two completely separate functions. One capture, the other rapport.

I would have liked to see the mystoryhub offer include a Google Adwords-friendly landing page design, with the form and everything. You’ll want to check this out with them.

Yes, you can certainly include a landing page within your personal website. But the landing page’s purpose and navigation should be isolated from the rest of the site. Otherwise people will get there, get distracted and start wandering around, instead of focussing and giving you their name and email address in return for the promise of “what’s on the other side”. You see, if there is no “other side” because the other side is already conveniently laid-out for them in your navigation bar, then there will be no reason for them to provide their name and address.

So I’d be asking the guys at mystoryhub if they can incorporate a Google Adwords-friendly landing page for you.

You will want them to basically copy the general wording and layout from one of the landing pages from the back office. But change the design and change the names of the graphics and maybe include a pic of yourself and a sentence to introduce you (to make it Google Adwords-friendly). You will want them to bring across a “form” (the bit where the person fills in their name and email address) and they will need to link that back to aWeber and then back in to CCPro back office for you so you can track your leads.

I’ve just been through this today. Quite involved (sheesh). Good luck.

At the end of the day when approaching the thought of planning a landing page that’s not hosted by CCPro don’t be thinking you can incorporate one with, for instance, a personal blog site Home Page for instance. I just don’t think it will work. Too distracting. A traditional welcome page with a “For More Information” Form, is not a Lead Capture page, not an effective one anyway.

Yes, it is still a good idea to have a lead capture form on your Home Page and wherever else you might want one, but it’s not going to get many leads for you.

Of course there’s always an exception. Michael Forces blog (see picture below) at http://securebusinessmodel.com is the exception in this case. Michael has designed this whole site like a personal blog site.

But it’s not a “blog site that acts as a landing page”.

It is, rather, a landing page that looks like a blog site. Or, to be more accurate, a series of landing pages that, together, look like a blog site. Very cool. You go from one page to the next and unwittingly you are being confronted by one “landing page” after another. Ingenious. Each page makes you want to join Michael to see what’s on the other side. He gives a lot of info, but he’s careful about what he doesn’t tell so that there is still the offer of something incredible “on the other side”. Every page has an opt-in Form. You have to fill in the form to see a “Private Business Overview”. Every page has pics of Michael and Dalila enjoying the lifestyle made possible by “whatever it is on the other side”. Every page has great headlines. Every page follows a similar rythm and feel.

I hope this makes sense. Please understand you don’t have to worry about Google Adwords-Friendly landing pages unless you are doing Google Adwords advertising to get your leads.

Cheers,

Respectfully,

Landing Page versus Branding Page. This is sooo important.

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

Landing Page versus Branding Page. This is sooo important.

Click here … to see Jay’s inspiring message.

What Google says about the "Slap!!"

Friday, October 2nd, 2009 at 2:09 pm  
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Google has been banning advertisers in the masses for “poor quality landing pages.” In some cases, Google was sending out stern warnings to advertisers that they will be banned and in other cases, they just banned these advertisers outright. In my case I was banned outright (hahaha).

Google has responded and given us some insight into what it wants. Here is the official response in its entirety:

The suspensions and final warnings that are referenced in this thread are due to account level actions taken against advertisers who’ve submitted multiple sites that violate our landing page quality guidelines. This is an existing policy to discourage repeat offenders by taking account level action. These final warnings and suspensions were only applied to sites with multiple violations which were manually reviewed to ensure that our policies were being applied correctly. Certain kinds of websites (ref1) are not allowed per our policies because the user experience is of low quality or I consistently receive negative feedback from our users about these kinds of pages. These sites include:

  • Data collection sites that offer the false promise of free items, etc., in order to collect private information.
  • Arbitrage sites that are designed for the purpose of showing ads
  • Affiliates who provide limited value by being a bridge page with the intent of solely driving traffic to another site or who are framing an affiliate site
  • Malware sites that knowingly or unknowingly install software on a visitor’s computer

You can find more information on this topic in the AdWords help center, under Landing Page Quality (ref2)

Landing page checks happen continuously, even after an ad has been approved, through both manual and automated methods. You can evaluate whether or not your site is in line with our landing page quality guidelines (ref3) If not, you can make the appropriate changes to your site or delete all ads that point to the low quality sites. Paused ads will still accrue violations against them.

I apply the same standards to all the sites that I check so violations are evaluated regardless of spend, keywords bids or history of the account.

Also note, some accounts have both allowed sites and not allowed sites. For these accounts, if you received a warning please remove the low quality sites from your account by deleting the ads pointing to these sites.

I constantly try to improve the quality of the ad experience which I believe helps both the consumer and advertiser when users can trust the quality of the site they reach when they click on an ad.

—————————-

Referenced pages as noted above:

1) Are there any types of websites that merit low landing page quality scores?http://adwords.google.com/support/aw/bin/answer.py?answer=66238

2) Landing Page Qualityhttp://adwords.google.com/support/aw/bin/topic.py?topic=16348

3) Landing Page and Site Quality Guidelineshttp://adwords.google.com/support/aw/bin/answer.py?answer=46675

Respectfully,

What Google says about the "Slap!!"

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

What Google says about the "Slap!!"

Click here … to see Jay’s inspiring message.

The Difference between a Landing Page and a "Branding" Page.

Thursday, September 24th, 2009 at 4:01 am  
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This week the guys at mystoryhub let us know about a new service that is detailed here  … http://myccmarketing.com/services/mystoryhub.php

A quick word of advice/clarification … I think (pls correct me if I’m wrong as I wasn’t on the call), I think this is a service offering to set up a hub site.

Now this is fine, if you want someone to set up a good looking personally branded website.

But (and this is a big “but”) if you’re after a Google Adwords-friendly landing page to beat Google slaps, I don’t know if this is the answer. You’ll have to clarify it with the guys at MyStory Hub.

My big concern, when I checked out the http://myccmarketing.com/services/mystoryhub.php
offer is that it didn’t mention that they can or will design any “landing pages” for us.

Now, here, everyone needs to understand there is a huge difference between a landing page (squeeze page, capture page, opt-in page) and a “branded personal website or blog”.

The examples at http://myccmarketing.com/services/mystoryhub.php are “branded personal websites/blogs”. My branded personal website is http://IanShiltonMarketing.com. On the other hand, an example of one of my Landing pages is http://IanShiltonProMarketing.com/?page_id=284. Huge difference in form and function.

A landing page is set up with the sole purpose of capturing a lead’s name and email address (and possibly phone number). You can have dozens of these doing their job all over the internet.

A branding page (personal website), on the other hand, serves a totally different purpose (in terms of our sales process). This is where people go — after they have become a lead. You direct them there, once you have established contact with them to get to …

  • know you
  • like you
  • build rapport with you
  • and trust you.

It’s like inviting people to your Home, after you made initial contact with them in a business sense (after they’ve been to your landing page).

So, your prospects will generally (99% of the time) become a lead from your landing page, not from your branded website/mystory hub/Wordpress blog.

It can be confusing. But it is dangerous (if that’s the right word) to imagine that you can have a personal branding page that ALSO functions as a landing page (lead capture page).  The two have to be considered as serving two completely separate functions. One capture, the other rapport.

I would have liked to see the mystoryhub offer include a Google Adwords-friendly landing page design, with the form and everything. You’ll want to check this out with them.

Yes, you can certainly include a landing page within your personal website. But the landing page’s purpose and navigation should be isolated from the rest of the site. Otherwise people will get there, get distracted and start wandering around, instead of focussing and giving you their name and email address in return for the promise of “what’s on the other side”. You see, if there is no “other side” because the other side is already conveniently laid-out for them in your navigation bar, then there will be no reason for them to provide their name and address.

So I’d be asking the guys at mystoryhub if they can incorporate a Google Adwords-friendly landing page
for you.

You will want them to basically copy the general wording and layout from one of the landing pages from the back office. But change the design and change the names of the graphics and maybe include a pic of yourself and a sentence to introduce you (to make it Google Adwords-friendly). You will want them to bring across a “form” (the bit where the person fills in their name and email address) and they will need to link that back to aWeber and then back in to CCPro back office for you so you can track your leads.

I’ve just been through this today. Quite involved (sheesh). Good luck.

At the end of the day when approaching the thought of planning a landing page that’s not hosted by CCPro don’t be thinking you can incorporate one with, for instance, a personal blog site Home Page for instance. I just don’t think it will work. Too distracting. A traditional welcome page with a “For More Information” Form, is not a Lead Capture page, not an effective one anyway.

Yes, it is still a good idea to have a lead capture form on your Home Page and wherever else you might want one, but it’s not going to get many leads for you.

Of course there’s always an exception. Michael Forces blog (see picture below) at http://securebusinessmodel.com is the exception in this case. Michael has designed this whole site like a personal blog site.

But it’s not a “blog site that acts as a landing page”.

It is, rather, a landing page that looks like a blog site. Or, to be more accurate, a series of landing pages that, together, look like a blog site. Very cool. You go from one page to the next and unwittingly you are being confronted by one “landing page” after another. Ingenious. Each page makes you want to join Michael to see what’s on the other side. He gives a lot of info, but he’s careful about what he doesn’t tell so that there is still the offer of something incredible “on the other side”. Every page has an opt-in Form. You have to fill in the form to see a “Private Business Overview”. Every page has pics of Michael and Dalila enjoying the lifestyle made possible by “whatever it is on the other side”. Every page has great headlines. Every page follows a similar rhythm and feel.

I hope this makes sense. Please understand you don’t have to worry about Google Adwords-Friendly landing pages unless you are doing Google Adwords advertising to get your leads.

Respectfully,

The Difference between a Landing Page and a "Branding" Page.

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

The Difference between a Landing Page and a "Branding" Page.

Click here … to see Jay’s inspiring message.

How and Why to Market "One Step at a Time"

Thursday, September 24th, 2009 at 2:54 am  
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Some awesome advice here from the “King of Copy” Craig Garber.

If you aren’t already signed up for Craig’s list it’s well worth while. He sends emails like this about three times a week. Incredibly useful information. Even if you don’t buy anything from him, just get his tips, they are worth a million bucks. www.kingofcopy.com. I’m not an affiliate of Craig’s.

Here’s Craig’s tip … this one is about “transition marketing” or “process marketing”.

Something you need to consider when you’re selling — especially in print — is the number of things you’re trying to do at once. For the most part, you should ONLY be doing one thing a at time. Each sentence should only be dealing with one issue. Each paragraph — one issue. And each decision you ask your prospects to make, should only revolve around one thing at a time.

There are a few reasons for this: One, what you know about your product or service is usually infinitely more than what your prospect knows. And while it’s great to be enthusiastic, it’s equally important to make sure your prospects are on the same page with you.

Plus, most topics aren’t as simple as you think they are.  And when it comes to spending money, people generally want to be 100% crystal clear on what they’re getting. So while you might be tempted to say something like this: “This racquet is made of carbon fiber manufactured under the same controlled scientific environment NASA manufactures the components of the space shuttle.

This material was discovered by accident while NASA scientists were trying to create a special space-age polymer designed to last no less than 100 years and you’ve never seen anything like it!”

You’re far better off saying this, instead: “This light-weight racquet is incredibly durable.  In fact, it is made from the exact same material NASA uses to build the space shuttle.  Because of this, I guarantee its durability, for 100 years.  If ANYTHING at all happens to it during this time, I will replace it, 100% free.”

[Ian Shilton says: the equivalent, in our case, might be "trying to sell" the concept of our product too early. Rather than simply selling THE NEXT STEP (ie the landing page or the application). eg: Come and join our business. It's called Acme and I work with a company called Global International and I sell their products and we do it on the internet. So you'll have to learn that too, but don't worry I'll teach you. And, by the way, did I mention it only costs $20,000 to come in at the top level.]

See, when you’re only trying to make ONE point at a time, you are much more likely to make that point. But when you’re trying to get people to do more than one thing at the same time, or think about more than one thing at a time… it’s just too confusing and things get lost in the mix.  The importance of any one thing is generally diluted, and your strong benefits wind up going unnoticed.

[Ian Shilton says: Right on Craig, at the start of our Transition Marketing process all I "sell" is useful information (the Coffee House Letter), then I try to sell an "Application to Find Out More" about CCPro. It's subtle, seductive. You should never go charging in to the sales process like a rhino.]

This is especially important in print, where you’re stripped of all the non-verbal communication other media allows you to use. And you can take that… to the bank.

Respectfully,

How and Why to Market "One Step at a Time"

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

How and Why to Market "One Step at a Time"

Click here … to see Jay’s inspiring message.

Adwords "Slap" avoidance tips from David, the Marketing Jedi

Sunday, August 23rd, 2009 at 10:36 pm  
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Here’s some definitive tips for CCPro Googlers from David Schwind.

David is an Adwords guru and a CCPro top earner and (self proclaimed) marketing “Jedi” (ha ha, Marketing “Jedi”, that’s funny). In a nutshell David is advising us to get our WordPress sites up and running and have your landing pages on it. So it looks and feels LESS like a “mass-produced affiliate” site and MORE like an “organically grown” website.

(REMINDER: This is good advice for everyone, but only particularly applies to people who want to do, or are doing, Google Adwords Advertising).

—————- David says —————

People have been getting SLAPPED by Google like no other… so, I wanted to give you some simple quality score guidelines to abide by if you’ve been slapped: (if you haven’t been slapped, then I don’t recommend making any changes till necessary, as you don’t want to potentially disrupt any traffic you are currently receiving from the Google villians Adwords "Slap" avoidance tips from David, the Marketing Jedi

Here they are:

  1. Do NOT have any outbound affiliate links on your landing page. Examp: links to ‘magnetic sponsoring’, ‘carbon copy pro’, etc…
  2. Have a “site-map” on your website/blog. If you don’t know what a sitemap is, you can google it. (most blogs naturally have sitemaps)
  3. Have “legal” pages on your website/blog. Examp: “terms of use”, “disclaimer”, “privacy policy”, etc.. “Contact us” is also a great one.
  4. Have 3-10 “content” pages linked to FROM your landing page. Things you can put on these pages: testimonials, pictures, articles, videos, contact page, etc…
  5. *Your “domain re-direct” in your “autoresponder opt-in code” What I mean: If your landing page is “www.BillyBob.com”, then the next page your opt-in form re-directs to – should be something like “www.BillyBob.com/thankyou” -In otherwords.. the landing page and the re-direct page are hosted on the SAME domain.

*Also, BLOGS are working great right now with Google because the code is written much cleaner than average html websites.

(NOTE:) Do NOT set up “one-page only” blogs! Google will shut it down (eventually) In other words, have other CONTENT pages linked to within the blog from the landing page. ————————

Respectfully,

Adwords "Slap" avoidance tips from David, the Marketing Jedi

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

Adwords "Slap" avoidance tips from David, the Marketing Jedi

Click here … to see Jay’s inspiring message.

State of the art website design for landing pages

Monday, August 17th, 2009 at 7:21 am  
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If you want to know how to design state-of-the-art websites, check out this site…

http://v2.affiliateclassroom.com/blog/

Start from the bottom of the blog and watch the videos in order (from the bottom up). This guy really knows his stuff. He talks about an opt-in site (like our landing pages), a blog site and a review site. Plus his team has a very effective way of teaching – using case studies and before and afters.

I downloaded the pdf notes to go with these videos. Again very informative …… here are some main points. The opt-in box.

All you really need to collect from your visitors are their name and email address. Get rid of the excess information and just focus on the specifics. The eye naturally scrolls from left to right, so the opt-in should be moved to the right side of that page. If you’ve got to scroll to view your entire page, remember to add another opt-in box towards the bottom of the page.

That’s in addition to the one above the right hand navigation.

Where’s the Headline? Always add a headline to your site and call it out with bright colors and images!
And Big Type size. Emphasis on FREE!

You always want to emphasize the word “FREE” on your site.

If you are giving your visitors something for free… make sure to call that out!

Use all capitals letters, bright colors, and flames if you must – but you definitely want to call attention to the “free” items you’re giving away. http://v2.affiliateclassroom.com/blog/

Respectfully,

State of the art website design for landing pages

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

State of the art website design for landing pages

Click here … to see Jay’s inspiring message.

Can you help me with my video?

Sunday, May 24th, 2009 at 12:37 am  
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On 11/05/2009, at 5:56 PM, audra wrote:

Hi Ian Shilton,

I have just ‘tweaked’ my Landing Page to incorporate the word MLM because I really want to target my marketing campaign towards frustrated MLMers.

For the updated version – www.(hidden).com

Do you think that the title makes sense? Appreciate your thoughts.

Audra

On Tue, May 12, 2009 at 6:42 AM, Ian Shilton wrote:

Hey Audra,

You look and sound terrific on camera so the hard part is done.

Now some critical analysis. Which I feel I can do because, as I said above, the hard part is just looking comfortable on camera. And you’re there. You can do this stuff eventually or not at all. Test one video against another.

I’d cut it down to 1.59 mins max. Really tight, bang bang bang.

  1. This is me (look I’m friendly and nice and a real person).
  2. This is where i was (I was just like you)
  3. And this is what I did (filled out the form on a page just like this)
  4. And this is where i am now, (“joined the best marketing system on the planet”, or “on my way to living the life of my dreams”).

Just like you have done in the written part. This is great. It needs to be tight like the text.

I think (think) people will look at the timer as soon as they hit the page and if it’s 3.20mins, like yours, you’re going to be hard pressed to keep them there. I’d try and get it to 1.59.

Less time talking about the bad side of your past. The past IS incredibly important to the message, BUT you want to get over it quickly so you can be “up” again. People are looking for the solution. The formula is… “I was like you, then I did this (and you can too) and now I’m on the way to living the life of my dreams”.

When I was trying to do a video at first I wanted to do like a newspaper long copy script and it just didn’t work because I was talking too much about the “pain” aspects of the past and it dragged the whole thing down. You manage to get away with it a lot better but I think it can still spend more time “up”.

Don’t mention CCPro. At this stage you just want them to submit their details, nothing more, nothing less. If you mention CCpro they are going to Stop, Google search it, get the wrong impression and leave before you have connected with them. If they look to the internet instead of a real person, they will get the wrong impression.

At the end finish with something like… You’re about to meet a guy who made $143,000 in a month in this business and he doesn’t keep his secrets to himself (something better than that). Check out the testimonials that other guys have done on our landing pages and copy the wording of one that “resonates” with you.

At the end say something like: “It just may be the most important thing you ever read”. This is true. Think about it. I am talking about a business here. This business is the golden goose of networking and you are the gatekeeper. keep that in mind. You need a final push to encourage them to give their details.

cheers,

Ian Shilton

On 12/05/2009, at 9:57 AM, Audra wrote:

Hi Ian Shilton,

Your feedback is brilliant. That’s exactly the sort of ‘constructive criticism’ that I was looking for because when you’re doing the video yourself, you are thinking of other things and it’s great to get an ‘outsiders’ point of view.

Re the time frame of the video. Yeah, I was trying very hard to cull it – I’ll take on board your suggestions and revamp it again.

Subject: Re: My Landing Page

Hi Ian Shilton,

Thanks – that did make sense. You have given me lots of really great tips – I’ll certainly be making some changes to my marketing over the next few days.

Re Google – I figure I’ll take to it like a duck to water OR a duck caught in an oil slick!!

Respectfully,

Can you help me with my video?

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
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