So did the headline compel you to read on? It’s actually not my own headline, although it is quite risque, which is absolutely my style ordinarily . I have to give credit here to a brilliant direct response copywriter called Ben Settle. And I’m going to share this story with you now because it contains not one, not two, but three fabulous take aways. Sorry, I won’t be throwing in a complimentary set of steak knives if you continue to read on.

Ben is an internationally known and respected copywriter who both develops his own products, and writes on behalf of other business people.

I was listening to a training call between Ben Settle and Dr Glenn Livingston one day, and Ben was talking about the headline that has generated more opt ins for him in his business than any other. And it was the headline I lured you here with today (picture me rubbing my hands together in a faux evil gesture).

But by way of explanation, Ben was referring to the fact that when he speaks on the phone, he picks up and waves around a hand gun that he keeps on his desk. Now, don’t be alarmed, Ben is not a gun toting homicidal maniac. The gun serves a very practical function.

Research has shown that when you engage your hands in a physical activity, it stimulates the creative centre of your brain. Ben said that when he is on the phone, brainstorming with clients, he has his best ideas and breakthroughs when his hands are busy, waving his hand gun around. You can imagine that he does not employ this tactic when he is meeting people face to face. I’ll go out on a limb here and say that it would probably make most people feel quite uncomfortable.

And don’t think for a moment that I am suggesting you dash out and purchase a hand gun for the purpose of stimulating your creativity. Any physical object that you can roll around in your hand would do the job equally well. A stress ball, a smooth stone or similar would do the trick. A friend of mine rolls a cricket ball around in his hand while he listens to training. Swears by it.

Also, don’t discount the impact and importance of getting away from your screen on a regular basis, and grounding yourself, particularly outside. Feeling sunshine and fresh air on your face, walking on the grass or sand with bare feet, or getting your hands dirty in the garden engages and connects your mind and body, and helps you to find perspective. Actually, I’ll amend that by saying you will find perspective only if you are actually looking for it. It won’t happen by osmosis.

As entrepreneurs, it is critical that we develop the skill and habit of looking for solutions, rather than becoming bogged in problems. You will be astounded at how powerful this is when you come back to the screen.

So that was takeaway number one: engage in physical activity regularly, even while talking on the phone or listening to training in order to stimulate your creativity.

Takeaway number two refers to the headline. I tend to labor this point, but only because it is that important. A powerful headline is what will compel someone to read your article or not. In fact, most people will read only a headline, a caption (underneath a photo) or the PS message in piece of writing, as long as they are intriguing or seductive. So these are the power points of every piece of writing.

And takeaway number three? Take everyday situations and weave them through your writing (or videos, if you are using videos to market your business). Because this gives readers an indication of what kind of person you are and it gives them something to relate to.

On a more practical note, it gives you material to write about. If you are brand new to business, you can use this technique to talk about what information you found useful and what was confusing. You can use this to share things you have learnt along the way (successes and failures), whether it is technical information or more esoteric mindset material. In any event, other people will be drawn to your honesty.

This is where you can create a feedback loop, and build relationships with people who read your posts, which is brilliant for building your business. This is where you can invite people to interact with you on yMy Blog, to share their thoughts and even ask you questions. This process positions you as a leader, and regular interactive activity on yMy Blog also helps to improve your ranking in organic search. Happy days.

Make today a great one.

Cheers,

Ian Shilton

Respectfully,

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
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Ask Me Here: http://IanShiltonMarketing.com/FAQ

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