Self Employed And Rich 5
Boot Camp Day 5: “How to automate your marketing for ultimate leverage and freedom.”
CarbonCopyPro members are very fortunate to have our own in-house marketing service which allows us to outsource any or all of our marketing tasks. But our in-house training also teaches us “how” to market too. This provides the choice of either doing it ourselves, letting the professionals do it for us or a combination of the two.
Some of the most powerful methods of generating leads for your business are articles and press releases, social marketing, forum, ezine and directory marketing, video marketing and classifieds and traditional print media marketing.
Whatever you choose, your goal should be to get as much of your marketing as possible on autopilot. After all, we don’t know about you, but we didn’t start our home business to be slaving away at our desk all day!
There is no better feeling than waking up to a new day and realizing over a coffee that you just made $1000 or $2000 in your sleep, thanks to an online marketing system that works around the clock.
One of the best ways to automate your marketing is by using pay-per-click advertising. Most of the search engines offer this service but by far and away the most popular is Google, whose service is known as Google Adwords.
As the name suggests, pay-per-click advertising means you only pay when someone actually clicks on your ad. And the great thing about it is that it is trackable and it allows you to position yourself on the search engine with your ad, right at the moment when your potential customer or business partner is searching for what you have to offer.
Google Adwords allows you to generate leads at will for all time. You can set a budget and forget. But it is absolutely vital to learn the ropes before taking the plunge. If you don’t know what you’re doing, Google Adwords can be one of the most effective ways of blowing your marketing budget you’ll ever find!
Luckily, CCPro boasts one of the best Adwords coaches in the world. Cherie Yvette, aka The Urban Cowgirl. Alternatively you can listen to seven free videos by signing up for a free course by Perry Marshall.
And we’d take note of what she says because Cherie is SO good that Google themselves offered her a million dollar contract to go and work for them! She declined as she values her maverick status too much. Her e-book is essential reading for marketing beginners.
For anyone going it alone who is a complete beginner, a fantastic place to start is with the Pay-Per-Click Domination course by Jim Yaghi. This link above gives you free access to Jim’s two training videos that will show you how to generate 2,400+ free leads per month using Google Adwords.
Another absolute must is Perry Marshall’s Definitive Guide To Google Adwords. This is THE bible of every successful online marketer. Once we read this it all made sense. It’s 200 or so pages but most of it is screen shots so it is not a difficult read… http://perrymarshall.com/cmd.php?pg=Gerlach
Spending a few bucks learning how to advertise effectively on Google will pay for itself hundreds of times over and prevent you paying the “stupid tax” on online advertising.
Automating your marketing using free marketing methods is more of a challenge but the good news is that with a concerted effort at the outset your marketing efforts will continue to generate leads weeks, months and years down the road.
While Google Adwords is instantaneous and can generate leads for you within 15 minutes, free marketing can take longer and requires more elbow grease. Yet, unlike Google, which stops your exposure the second you shut off your campaign, the free marketing methods we’re about to cover here will put a permanent marker on the net, and your results will increase with time.
One of the fastest and simplest ways of free marketing is by video marketing. There’s a great guide to video marketing and other free methods of advertising in the Building On A Budget course by Mike Dillard http://Ian Shilton.buildingonabudget.com/. In exchange for your details you will receive the free video series showing how to build your business even if you don’t have a lot of cash.
When making a video it’s important to provide some value to viewers rather than sitting at your desk droning on about how great your business is and why people should join you.
If you want people to join your business you have to prove yourself to be a leader first. A great way to do that is to give them some free information, some tips and guidance based on your experiences. This form of ‘Information Marketing’ is the best way to attract highly qualified prospects to you.
It’s all about attracting people to you rather than convincing them to do business with you. Take a look at the 7 free video tutorials available at this Magnetic Sponsoring page which will give you something to talk about. The link page allows you to sign up to get a free 7 Day Video Boot Camp in exchange for your name, email, and phone number.
So that’s your lot for today. We’ll see you again tomorrow, when we’ll be talking about how to turn leads into paying customers….
Respectfully,
Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ
