How to turn leads into paying customers

Ahhh … This is one of our favorite topics.

Ironically, it’s the most important because it’s when products are purchased, value is exchanged, and money is made.

Yet, the average home business owner fails to capitalize on 90% of their business’s profit potential, because they have no idea how to handle this stage correctly.

Want to know what to say to your leads?

Wish you knew how to follow up with them correctly for maximum profits and results?

Then read today’s issue closely.

Here is the 3-step formula you will want to burn in your head …

1. Build a list.

2. Build a relationship with that list.

3. Market to that list.

Repeat, repeat, repeat!

Well we’re at stages 2 and 3 here, and they are intimately linked. You cannot consistently make sales in stage 3, if you failed to build a relationship in stage 2.

You’ll find that 3% to 10% of your prospects just get it. The time is right for them. They’ve pro-actively gone through all of the information and they’re ready to become a part of the team immediately.

As for the rest, it’s a matter of timing. And this is where the average person drops the ball.

They usually end up treating prospects as a perishable commodity with a very short shelf-life. They get a quick “yes or no” answer and then move onto the next.

Well you’ve always heard that fortune is in the follow up, and that phrase couldn’t be more true..

The follow up is where you find your leverage.

Let us give you an illustration of what we mean…

Let’s say that you generate 10 leads per day, or 300 per month.

Of those 300, 3% buy the low-tier product right away for $1,995, paying you a $1,000 commission.

That comes out to 9 customers and $9,000 in commissions your first month. Not bad.

Well, as we continue to build a relationship with our leads, the timing will become right for another 3% in month two.

We already have 300 leads in our pipeline from month 1, and now we’re going to add another 300 for month two, bringing our prospect list total to 600.

Once again, 3% of our new leads will get started right away, giving us 9 new customers again in month two. But now an additional 3% from our previous month will decide to buy the product due to our follow-up efforts, which gives us an additional 9 customers for a total of 18, and commissions of $18,000.

You get our point…

But the real money is always made on the back-end in ANY business, and once again, it’s no different here.

You see, about 40% of all low-tier customers will eventually become high-tier customers because they love the product and see the incredible earnings potential it provides.

Depending on your positioning, you make up to a $5,000 commission on each high-tier sale. So if 40% of your 27 low-tier customers become high-tier customers, you stand to make an additional $54,000 in profits from the customers you’ve already acquired.

And this process continues month after month as your prospect pipeline grows from 300 to 600 to 900 to 1,200 to 1,500, etc.

Alright, so on to Part II of today’s lesson…

What do you do with your prospects as you generate them?

Well our philosophy is pretty simple.

We’re not here to personally sell people here at CarbonCopyPRO. Our marketing tools do the selling and telling for us. If someone doesn’t see the incredible value in the products and business opportunity, there’s nothing We can say or do to change their mind, nor would we want to waste our time doing so.

We’re not here to twist arms. We’re here to provide information so that our prospects can sell themselves.

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Did You Know?

80% of all profits come from back-end sales 
— marketing to your existing clientele?

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As you begin your business, your only real job is to personally contact each of your applicants (people who have put their hand up to take a closer look at your business) just to introduce yourself and to see how you can possibly serve their needs.

This isn’t a sales call, and your only real agenda is to get to know the person on the other end of the line.

If you walk into this business with a confident and genuine desire to help people, everything else will take care of itself and people will clamor to work with you because they will trust that you have their best interests at heart.

Once that initial call is made, the ball is really in their court. We don’t chase people, and we usually don’t schedule follow-up appointments. Beautiful, isn’t it?

If our prospects want to talk to us further, they contact us themselves. Who contacts who is a fairly important dynamic in this process.

Respectfully,




Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
My Blog: http://MLMHomeTruths.com/Blog

I’ve shown the following letter to many of my friends and — like it or hate it — it always gets a reaction. Whatever you decide to do next, good luck!


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