Adwords Archives

When search engines attack…

Monday, December 28th, 2009 at 11:25 am  
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I want to share with you today, a story that is all about love, hatred and betrayal. It is an inspiring and gripping tale that will leave you wondering what the next chapter will bring. You can rest assured that there will be no end to this saga.

At it’s core, this is a classic story line. You know it very well, I’m sure. It is the quintessetional “boy meets search engine” tale. For those of you who are unaware, it goes something like this: Boy meets search engine, boy becomes besotted by the power and unparalled reach of the search engine, search engine kicks boy to the curb (for no apparent reason), boy’s account is suspended and his once thriving business is shut down overnight.

What I have just described, is the most recent round of ‘slaps’ for Adwords advertisers. For the purposes of this story, we’ll refer to the boy as “Cam” and the search engine as “Google” (this is actually based on a true story When search engines attack... .

From the very start, we could see the unbelievable power of Pay Per Click (PPC) advertising to drive traffic to our landing pages. It is fast, targetted and when done well, yields an extremely high ROI. We knew that the top earners rely almost exclusively on PPC to generate the number of leads necessary to build a profitable business in this industry. So from day one, Cam immersed himself in learning PPC. After a couple of months of full throttle study, he unleashed our campaign, and within four months, we had been recognized with a master marketing award by CCPro. It was a giddy ride. Cam loved the science and precision of PPC. We could see immediately which of our campaigns were working, and which weren’t. Our campaigns delivered us highly qualified leads within hours of turning them on, almost more than we could handle in fact.

But then the rules of engagement changed. Google, partly at the behest of the FTC (Federal Trade Commission) went on the rampage in the home based business industry. Any Adwords campaigns that drove traffic to landing pages which were replicated, or obvious “biz opp” pages, were shut down. Use of trademarked company names in Adwords campaigns, such as Liberty League International, Lifepath or Global Resorts Network, also led to the shut down of the campaign.

Now, in some cases, accounts were ‘slapped’, and advertisers received a warning. In other cases, accounts were suspended (definitely more serious). Worse, some advertisers were advised in writing, that Google would not accept any advertising from them ever again.

Obviously, this is pretty devastating, but when we consider what has happened in the context of why it has happened, it is actually not as grim as you might imagine.

Having spent a lot of time listening to people such as Perry Marshall, Dr Glenn Livingston, Frank Kern and Cherie Yvette (as well as gleaning information from Google itself), it has become apparent that a couple of forces are at work here. Firstly, the FTC is cracking down on the home based business industry in a big way.

It would seem that there is a strong move to clean up the “get rich quick” marketers who extract a lot of money from people who are chasing a dream, and are generally not well suited to work this type of business (these same marketers give this industry a very bad name). This is a very good thing. For those of us conducting our businesses online with integrity and professionalism, this will narrow the pack considerably. It will also protect consumers to a greater degree than ever before.

Google enjoys market share online (a staggering 83.5% amongst a field of thousands of search engines), and the reason why, is because it consistently delivers value to searchers in the form of relevant, current and unique information on each and every search. So you can understand why Google might be inclined to crack down on replicated websites.

This is where a solid understanding of marketing principles is going to be absolutely critical to your success online. You will need to know how to research what your niche is searching for, and how to deliver that information to them in a professional manner. And the principles that underpin the way the search engines function are not likely to change in dramatically in any way, other than to continue to tighten up to protect searchers/consumers when they are online looking for products, services, businesses and information.

You have now joined the ‘Information Marketing’ industry. You will need to learn how to research and present high quality relevant information online, and in doing so, position yourself as a person of value and a leader.

So, in the final wash up, the ending is not necessarily the disaster it first appeared to be. Increase your value to the world, present your business in an honest and professional way, and stay abreast of search engine requirements (by tapping into as much training in the CCPro back office as you can), and you should be well positioned to enjoy a happy ending.

Make today a great one.

Cheers,

Respectfully,

When search engines attack...

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

When search engines attack...

Click here … to see Jay’s inspiring message.

Landing Page versus Branding Page. This is sooo important.

Monday, December 28th, 2009 at 11:23 am  
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This week the guys at mystoryhub let us know about a new service that is detailed here … http://myccmarketing.com/services/mystoryhub.php

A quick word of advice/clarification … I think (pls correct me if I’m wrong as I wasn’t on the call), I think this is a service offering to set up a hub site. Now this is fine, if you want someone to set up a good looking personally branded website.

But (and this is a big “but”) if you’re after a Google Adwords-friendly landing page to beat Google slaps, I don’t know if this is the answer. You’ll have to clarify it with the guys at MyStory Hub.

My big concern, when I checked out the http://myccmarketing.com/services/mystoryhub.php

offer is that it didn’t mention that they can or will design any “landing pages” for us.

Now, here, everyone needs to understand there is a huge difference between a landing page (squeeze page, capture page, opt-in page) and a “branded personal website or blog”.

The examples at http://myccmarketing.com/services/mystoryhub.php are “branded personal websites/blogs”. Tanya and my branded personal website is http://cameronandtanya.com. On the other hand, an example of one of our Landing pages is http://IanShiltonMarketing.com. Huge difference in form and function.

A landing page is set up with the sole purpose of capturing a lead’s name and email address (and possibly phone number). You can have dozens of these doing their job all over the internet.

A branding page (personal website) on the other hand serves a totally different purpose (in terms of our sales process). This is where people go — after they have become a lead. You direct them there, once you have established contact with them to get to …

* know you

* like you

* build rapport with you

* and trust you.

It’s like inviting people to your Home, after you made initial contact with them in a business sense (after they’ve been to your landing page).

So, your prospects will generally (99% of the time) become a lead from your landing page, not from your branded website/mystory hub/Wordpress blog.

It can be confusing. But it is dangerous (if that’s the right word) to imagine that you can have a personal branding page that ALSO functions as a landing page (lead capture page). The two have to be considered as serving two completely separate functions. One capture, the other rapport.

I would have liked to see the mystoryhub offer include a Google Adwords-friendly landing page design, with the form and everything. You’ll want to check this out with them.

Yes, you can certainly include a landing page within your personal website. But the landing page’s purpose and navigation should be isolated from the rest of the site. Otherwise people will get there, get distracted and start wandering around, instead of focussing and giving you their name and email address in return for the promise of “what’s on the other side”. You see, if there is no “other side” because the other side is already conveniently laid-out for them in your navigation bar, then there will be no reason for them to provide their name and address.

So I’d be asking the guys at mystoryhub if they can incorporate a Google Adwords-friendly landing page for you.

You will want them to basically copy the general wording and layout from one of the landing pages from the back office. But change the design and change the names of the graphics and maybe include a pic of yourself and a sentence to introduce you (to make it Google Adwords-friendly). You will want them to bring across a “form” (the bit where the person fills in their name and email address) and they will need to link that back to aWeber and then back in to CCPro back office for you so you can track your leads.

I’ve just been through this today. Quite involved (sheesh). Good luck.

At the end of the day when approaching the thought of planning a landing page that’s not hosted by CCPro don’t be thinking you can incorporate one with, for instance, a personal blog site Home Page for instance. I just don’t think it will work. Too distracting. A traditional welcome page with a “For More Information” Form, is not a Lead Capture page, not an effective one anyway.

Yes, it is still a good idea to have a lead capture form on your Home Page and wherever else you might want one, but it’s not going to get many leads for you.

Of course there’s always an exception. Michael Forces blog (see picture below) at http://securebusinessmodel.com is the exception in this case. Michael has designed this whole site like a personal blog site.

But it’s not a “blog site that acts as a landing page”.

It is, rather, a landing page that looks like a blog site. Or, to be more accurate, a series of landing pages that, together, look like a blog site. Very cool. You go from one page to the next and unwittingly you are being confronted by one “landing page” after another. Ingenious. Each page makes you want to join Michael to see what’s on the other side. He gives a lot of info, but he’s careful about what he doesn’t tell so that there is still the offer of something incredible “on the other side”. Every page has an opt-in Form. You have to fill in the form to see a “Private Business Overview”. Every page has pics of Michael and Dalila enjoying the lifestyle made possible by “whatever it is on the other side”. Every page has great headlines. Every page follows a similar rythm and feel.

I hope this makes sense. Please understand you don’t have to worry about Google Adwords-Friendly landing pages unless you are doing Google Adwords advertising to get your leads.

Cheers,

Respectfully,

Landing Page versus Branding Page. This is sooo important.

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

Landing Page versus Branding Page. This is sooo important.

Click here … to see Jay’s inspiring message.

Self Employed And Rich 3

Tuesday, December 8th, 2009 at 1:58 pm  
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Boot Camp Day 3: How to avoid the “Stupid Tax” of online advertising

We’ve had more than a few people ask us about our marketing techniques. And their common concern was a lack of “know-how” when it comes to online advertising. We know that was one of our biggest concerns so we’d like to spend today addressing them for you.

You see, make no mistake, the Internet charges what we refer to as a “stupid tax” when it comes to online marketing. That basically means that if you just jump in with both feet without really knowing what you’re doing — if you go after the most obvious, most expensive keywords for instance (like most inexperienced online marketers do) — then the net is going to “tax” your wallet big time.

  • Your PPC campaigns will be disabled by Google or Yahoo.
  • Your Ezine ads will get a whopping “zero percent” response rate.
  • And in the end, you’ll end up paying $30 per lead instead of $3 to $5

It’s a frustrating experience, and it can put a well-intentioned, yet uneducated business owner on the sidelines pretty quick.

But there is a simple solution…

The key to mastering online advertising (like all things), is a little dose of “inside” knowledge. So does that mean you have to go out and buy 10 different books and courses on online advertising once you get your business started?

Well in most cases, the answer would probably be yes, but not here.

Let us be blunt… Unless you have a marketing 
system to plug into, you are dead in the water. This is when selecting the right team of people to partner with becomes critical (and this is our big piece of advice for the day…)

Essentially, you want to join someone who builds their business like you would want to build your business, because that’s what you’ll be taught. If walking the streets delivering flyers, holding home meetings, or giving presentations to your work colleagues and friends is not your style, then you need to know from the very start that these are not the methods of marketing utilized by the leaders in your opportunity.

If you want to use online advertising and avoid the Internet marketing “stupid tax”, then you don’t want to partner with someone who likes to do home meetings.

Our CCPRO team specializes in what we call the “work smart” approach. While less experienced home business owners are making lists of their friends and family members to pitch, handing out business cards, posting fliers, and buying low-quality leads, …we Use Cutting Edge Marketing Strategies To Attract The Right People To Us.

And that ability can only be wielded once you’ve experienced the right kind of training.

For example…

Let’s say that you contacted us today in order to start up in business with us. While you’re a sharp, successful leader — you might not have the whole Internet marketing thing down yet. Which basically means that you’re now faced with the daunting challenge of teaching yourself the in’s and out’s of internet marketing and lead generation which will cost you about $10,000 in books and at least six months of your life.

That’s not really practical for you or us because we want you producing quickly.

So you will have free access to a dozen or so proven converting landing pages that you can put to work for you, 24/7. Here’s a sample, from our back office.

http://www.IanShiltonProMarketing.com

http://IanShiltonProMarketing.com/?site=RealEstate

http:IanShiltonProMarketing.com/?site=Video

There are 23 to choose from.

Our world class education system will help to cut your learning curve down dramatically, with clear, step-by-step instructions that will have you joining the dots and generating your own leads faster than you can imagine.

Don’t know what to say when you talk to a prospect? No problem. Our professional Call Centre will call your prospects for you (or contact them by email if they are out of the US) and close sales for you. You don’t HAVE to pick up the phone, but it is absolutely recommended. Remember, you are in the relationship building business.

It’s a harsh reality but think about it: you wouldn’t make it as a doctor without going to medical school, and you won’t make it as an entrepreneur without learning how to generate your own leads.

At Carbon Copy Pro we show you exactly how to generate your own leads for little or no cost. And while you’re learning, or if you don’t have the time or the inclination to learn, we have turnkey lead generation and outsourcing solutions you can tap into the very same day you join us!

The great thing about Carbon Copy Pro is that even though the system does a lot of the “heavy lifting” for you, we strongly encourage you to learn the skills to do those things for yourself.

Think of it as a bicycle with training wheels (and a rocket booster Self Employed And Rich 3 )

Our system provides you with the training wheels as you learn to ride your entrepreneurial bicycle and become steadier and more confident.

That’s what we loved about this system. People who have tried and failed at network marketing, are not only earning the kind of income they never believed possible, but are also blossoming and gaining in confidence as savvy Internet marketers.

If that’s something that appeals to you, too, you’ve come to the right place. Make it happen.

Respectfully,

Self Employed And Rich 3

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

Self Employed And Rich 3

Click here … to see Jay’s inspiring message.

Google Adwords and Search Engine Optimisation

Tuesday, October 6th, 2009 at 8:29 am  
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A great message here from a guy who calls himself the AdWords Mad Scientist. He says gone are the days when Google Adwords advertisers could ignore quality score SEO, “keyword density”, separate pages for different keywords, and all that ….. “The days of not having to worry about such things are over!

After a while of letting advertisers get away with having “whatever” on their sites, Google is now taking into account the “quality” of landing pages. And those that don’t live up to standards are getting slapped hard!

So that’s the “one thing” I want to impart to you today: if you want to succeed in Adwords, in the long run, you’ll have to keep “quality” up. It’s not just about CTR anymore (though high CTRs are still pivotal).

If you ignore the idea of quality, you’ll get slapped time and time again by Google.

Now for the good news: Overall it’s still very much the same game.Google has just added another dimension to the “space” we’re working with.

If you can get some easy tips (and some tricks), you’ll be able to keep Google happy, and in turn completely outgun your competitors. And if you’re lucky enough to NOT have competition right now, you still need these tips to keep your costs low and maximize profits.

The game now belongs to those savvy enough and shrewd enough to play it well.

Respectfully,

Google Adwords and Search Engine Optimisation

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

Google Adwords and Search Engine Optimisation

Click here … to see Jay’s inspiring message.

What Google says about the "Slap!!"

Friday, October 2nd, 2009 at 2:09 pm  
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Google has been banning advertisers in the masses for “poor quality landing pages.” In some cases, Google was sending out stern warnings to advertisers that they will be banned and in other cases, they just banned these advertisers outright. In my case I was banned outright (hahaha).

Google has responded and given us some insight into what it wants. Here is the official response in its entirety:

The suspensions and final warnings that are referenced in this thread are due to account level actions taken against advertisers who’ve submitted multiple sites that violate our landing page quality guidelines. This is an existing policy to discourage repeat offenders by taking account level action. These final warnings and suspensions were only applied to sites with multiple violations which were manually reviewed to ensure that our policies were being applied correctly. Certain kinds of websites (ref1) are not allowed per our policies because the user experience is of low quality or I consistently receive negative feedback from our users about these kinds of pages. These sites include:

  • Data collection sites that offer the false promise of free items, etc., in order to collect private information.
  • Arbitrage sites that are designed for the purpose of showing ads
  • Affiliates who provide limited value by being a bridge page with the intent of solely driving traffic to another site or who are framing an affiliate site
  • Malware sites that knowingly or unknowingly install software on a visitor’s computer

You can find more information on this topic in the AdWords help center, under Landing Page Quality (ref2)

Landing page checks happen continuously, even after an ad has been approved, through both manual and automated methods. You can evaluate whether or not your site is in line with our landing page quality guidelines (ref3) If not, you can make the appropriate changes to your site or delete all ads that point to the low quality sites. Paused ads will still accrue violations against them.

I apply the same standards to all the sites that I check so violations are evaluated regardless of spend, keywords bids or history of the account.

Also note, some accounts have both allowed sites and not allowed sites. For these accounts, if you received a warning please remove the low quality sites from your account by deleting the ads pointing to these sites.

I constantly try to improve the quality of the ad experience which I believe helps both the consumer and advertiser when users can trust the quality of the site they reach when they click on an ad.

—————————-

Referenced pages as noted above:

1) Are there any types of websites that merit low landing page quality scores?http://adwords.google.com/support/aw/bin/answer.py?answer=66238

2) Landing Page Qualityhttp://adwords.google.com/support/aw/bin/topic.py?topic=16348

3) Landing Page and Site Quality Guidelineshttp://adwords.google.com/support/aw/bin/answer.py?answer=46675

Respectfully,

What Google says about the "Slap!!"

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

What Google says about the "Slap!!"

Click here … to see Jay’s inspiring message.

How hard can it be to get leads???

Saturday, September 19th, 2009 at 4:24 am  
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Is getting leads really all that hard???

Well, I guess it depends on who you talk to these days. Let’s face it, network marketing is more competitive, more expensive, more complex and more fierce than ever before. And right now Google advertisers in particular are throwing in the towel faster than ever.

A few weeks ago I surveyed my subscribers asking what is their biggest challenge in network marketing. I got back a lot of replies and as I read through each one, I kept hearing a central theme … “My biggest problem with network marketing is how to generate leads and make more money than what I spend on marketing.”

Why is this such a struggle for so many? Why can’t people launch their online businesses and make them soar? And why is network marketing frustrating more and more home business owners? I am convinced that there are two fundamental reasons for all of this:

  1. Most fail to properly grasp and apply the powerful but counter-intuitive fundamentals of “Information Marketing” (or Attraction Marketing) to build high-performance businesses.
  2. Most fail to create a well-thought-out sales funnel, break it into pieces, and work at optimizing each step (process marketing).

You see, network marketing is not just about keywords, clicks and leads. That’s where it begins, and no doubt it is a very critical step. But what do you do with your visitors once they arrive at your site? How do they move through your sales funnel? If they want to proceed, can they do so assuredly and automatically? These questions boil down to having a watertight sales funnel: including things like a good picture; a congruent flow; a landing page that matches the ad, a personal web site that allows people to get to know, like and respect you, a system of auto-responders that enable you to continue to communicate with them, automatically. And CCPro gives more tools than ever for getting the job done! All you have to do is understand the genius that is the CCPro “information marketing” system, and put it to work for you.

But for many network marketing users (myself included), getting a firm handle on their sales funnel and learning which tools to leverage for the best results is a daunting task. No doubt about it.

The (short-term) Answer: Forget the tools for a while. Forget about twitter, Facebook, Google, WordPress, YouTube, SEO etc.

Instead, focus on the PRINCIPLES of “Information Marketing”. The touchstone upon which any good business is built. Learn the skills that will empower the successful deployment of the mechanisms like Squidoo, Blogger, MySpace etc. These “tools” are your servants. Nothing more, nothing less.

The ANSWER: Information Marketing.

THE RESULT:Less time and money spent, more money earned.

A master knowledge of “Information Marketing” will put an end to your frustrations.

Respectfully,

How hard can it be to get leads???

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

How hard can it be to get leads???

Click here … to see Jay’s inspiring message.

Adwords "Slap" avoidance tips from David, the Marketing Jedi

Sunday, August 23rd, 2009 at 10:36 pm  
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Here’s some definitive tips for CCPro Googlers from David Schwind.

David is an Adwords guru and a CCPro top earner and (self proclaimed) marketing “Jedi” (ha ha, Marketing “Jedi”, that’s funny). In a nutshell David is advising us to get our WordPress sites up and running and have your landing pages on it. So it looks and feels LESS like a “mass-produced affiliate” site and MORE like an “organically grown” website.

(REMINDER: This is good advice for everyone, but only particularly applies to people who want to do, or are doing, Google Adwords Advertising).

—————- David says —————

People have been getting SLAPPED by Google like no other… so, I wanted to give you some simple quality score guidelines to abide by if you’ve been slapped: (if you haven’t been slapped, then I don’t recommend making any changes till necessary, as you don’t want to potentially disrupt any traffic you are currently receiving from the Google villians Adwords "Slap" avoidance tips from David, the Marketing Jedi

Here they are:

  1. Do NOT have any outbound affiliate links on your landing page. Examp: links to ‘magnetic sponsoring’, ‘carbon copy pro’, etc…
  2. Have a “site-map” on your website/blog. If you don’t know what a sitemap is, you can google it. (most blogs naturally have sitemaps)
  3. Have “legal” pages on your website/blog. Examp: “terms of use”, “disclaimer”, “privacy policy”, etc.. “Contact us” is also a great one.
  4. Have 3-10 “content” pages linked to FROM your landing page. Things you can put on these pages: testimonials, pictures, articles, videos, contact page, etc…
  5. *Your “domain re-direct” in your “autoresponder opt-in code” What I mean: If your landing page is “www.BillyBob.com”, then the next page your opt-in form re-directs to – should be something like “www.BillyBob.com/thankyou” -In otherwords.. the landing page and the re-direct page are hosted on the SAME domain.

*Also, BLOGS are working great right now with Google because the code is written much cleaner than average html websites.

(NOTE:) Do NOT set up “one-page only” blogs! Google will shut it down (eventually) In other words, have other CONTENT pages linked to within the blog from the landing page. ————————

Respectfully,

Adwords "Slap" avoidance tips from David, the Marketing Jedi

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

Adwords "Slap" avoidance tips from David, the Marketing Jedi

Click here … to see Jay’s inspiring message.

How to transfer campaigns to Yahoo

Friday, August 14th, 2009 at 10:59 am  
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I made some enquiries at Yahoo the other day. If you want to transfer your Google campaigns to them (give Google the big snub) here’s what they told me to do….

——————–Original Message——————–

Hi,

I was wondering if it was possible to quickly and easily transfer my Google Account ad groups etc to Yahoo.

—————————-Reply—————————-

Hello Ian Shilton,

Thank you for contacting Yahoo! Search Marketing. We will be glad to assist you with your inquiry. You can email us your campaigns from your Google account and we will be glad to upload it into your account for you.

Please download your campaigns from Google and save the file as a .csv format. Please do not have any spaces or special characters in the file name. Then email us the file via the Customer Support link that is located in the upper right hand corner area in account.

Please do not hesitate to contact us if we can be of any further assistance.

Sincerely,

James Wong

Customer Solutions

Yahoo! Search Marketing

For more info and best practices, please visit our Help Center (help.yahoo.com/ss) and the YSM Blog (www.ysmblog.com).

The power of a humble Keyword Chain

Thursday, August 13th, 2009 at 1:04 am  
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Master Marketers understand the use of keywords & smooth, seamless transitions — from a thought in the prospect’s mind to an ad, then to a landing page, then to a “thank you” page, and finally to entering their credit card details The power of a humble Keyword Chain

The essence of success with online marketing requires the ability to define our business and/or its benefits clearly in a very small space with a very concise and simple statement. What does this process “look like” in an Adwords campaign? Like this…

*Person thinks to him/herself… “I want X” Person then goes to Google and types in… “I want X”… or “X”.

*Person sees an Ad that you’ve written and your ad says… “You want X? Good, we’re going to give you X”.

*Person clicks through and the landing page says, “You want X? We are here to give you X. Now, let me tell you exactly what steps you will need to take in order to get X. Fill in the form at the bottom and that will be step number one in you getting X.

*It’s really that simple. If they want X, you echo that right back to your customer. X might be anything from “red shoes” to (in our case) “network marketing”, “business opportunity” or “work from home ideas”, etc.

Now, a smooth transition process will also include a landing page that repeats what the Google ad said.
That’s what I call a keyword chain. Here’s how the whole process might “play out”… it all starts with a thought in your prospects head.

*Thought in person’s mind: “home based business”

*They type in to Google: “home based business”

*Your keyword: “home based business”

*Hey presto: The keyword they typed into Google matches the keyword you nominated in your campaign. This magical “match-up” triggers your ad. That’s great, but, here’s where a lot of people don’t go far enough. Your “ad” should ALSO contain the keyword “home based business”. Why? Because that’s what the prospect is desperately searching for.

That’s exactly what is on their mind. So you want to give it to them in your ad so they can see the words written before their very eyes. They will be many times more likely to click on your ad if your keywords are in it.

So, let’s continue with process…
* Person sees “home based business” in your ad.
* Person clicks on your ad and is sent to your “landing page”.

Now, here again is where a lot of people get it wrong by not going far enough. Your landing page should ALSO contain the keyword “home based business”, thus completing the “keyword chain”.

Why? Because, again, that’s what they’re after and because that’s what you promised in your ad. So give it to them on your landing page. It will be more congruent for them. They will know they are in the right place when they see your reference to home based business (or similar). It is what they are expecting to see. It is an answer to their problem/query. Also, importantly, Google will give you a higher quality score and ad rank because it will rate your page as “relevant” because it contains the exact keyword the searcher is looking for… “home based business”.

For example (this is a crude example for demonstration purposes. The keywords are too broad and competitive. So don’t necessarily use this as it probably won’t work. The purpose here is to demonstrate the process)…

Example Keyword: mlm

Example Ad: Still Failing in MLM? Learn to Soar in a Volatile Economy. Proven System. Recession Proof. YourDomainName.com/?site=MLM Landing Page

Now, at this point “most” people might send them to a landing page like “100Millionaires” which begins with the headline: You’re About To Learn How This “Muffler Salesman” Raked In Over $143,220.00 In A Single Month. Now this is a “good” landing page for our ad.

But a “better” landing page from this ad would be one that “transitions” the prospect more seamlessly. One that repeats what I said in the ad and really “speaks to” our prospect’s query. So it leaves the prospect in no doubt that I am talking “to them” and talking about their concerns. That’s why I would use the “MLM” landing page, available in the back office. Because in the headline it repeats the wording “Still failing in MLM”.

Perfect… Are YOU Still Failing In An MLM Or A Network Marketing Company

Now, the person who clicks on the ad knows they’re in the exact right spot. They’ll think to themselves. “This is exactly what I was looking for. This page was custom built for me”. The transition is smoother, their initial interest – conveyed by the keyword they typed in – was matched by our keyword, reinforced by our ad and then repeated again on the landing page.

I am promising to deliver exactly what I said I am going to deliver. That is, information about their specific problem (still failing in MLM). All they have to do is give us their name and email address. That’s the power of the keyword chain.

Respectfully,

The power of a humble Keyword Chain

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

The power of a humble Keyword Chain

Click here … to see Jay’s inspiring message.

How to make sense of the Google Content (adsense) network

Friday, July 31st, 2009 at 12:43 pm  
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This is gold from Glenn Livingston. In this interview Glenn is talking to one of his managers, a very bright young fellow.

Subject: FREE MP3: the content network curse

I think you’re going to kiss me for this short paradigm changing Adwords MP3 (spread it around please)

FREE MP3: The Adwords Content Network Curse http://www.ContentNetworkCurse.com

Among other things, when you here this 25 minute interview with Jered Klima (one of our high level managers who manages more spend on the content network than anyone I know), you’ll see:

  • Why you should probably NEVER SPLIT TEST 2 different
    content network ads
  • Why you should never NEVER turn a good content network campaign
    off, even for an hour

Seriously, the content network is a whole different animal and there are some very significant insights Jered’s been sitting on which you won’t hear anywhere else. (He starts with some basics, but it quickly gets VERY interesting)

FREE MP3: The Adwords Content Network Curse http://www.ContentNetworkCurse.com

Respectfully,

How to make sense of the Google Content (adsense) network

Ian Shilton, Duke Street, Myrtleford, Victoria Australia 3737.
Email Me Here: ianshiltonpromarketing@gmail.com
Meet Me Here: http://IanShiltonMarketing.com/AboutMe
Join Me Here: http://IanShiltonMarketing.com/Welcome
Ask Me Here: http://IanShiltonMarketing.com/FAQ

NOW … If you are serious about creating a real, substantial, wealth building income for yourself, CLICK HERE. My colleague Jay Kubassek has an important message for you.

How to make sense of the Google Content (adsense) network

Click here … to see Jay’s inspiring message.

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